Keynote Session

 Amber MacArthur

 November 14, 2019

 8:30 am-9:30 am

 Britannia Ballroom

Amber MacArthur (Mac) is a writer, podcaster, entrepreneur and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes as they come—from Artificial Intelligence, to social media, to Amazon-era retail. Mac asks, “if it’s so easy to disrupt, the question we need to ask ourselves is why isn’t everyone doing it?” No matter how confident and established the company, everyone needs a blueprint—and Mac’s talks provide you with just that.

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